iFeelio app for iPhone and iPad

Know who you are by expressing how you feel.

iFeelio is the safest place for you to express how you feel. Write exactly what youre feeling because nobody will ever see it except you. Enter your deepest darkest secrets. Enter your complete and utter rage. Enter your surprising and perhaps embarrassing joy. Regain your private life and find the real you.

Its private.
1. Your information never leaves your phone -- the app does not have permission to connect to the internet.
2. Your information is safe even if you hand the phone to someone -- the app is password protected.
3. Your password is known only by you -- no one else know it and therefore can neither reset it nor access your information.
4. Your information is safe even if someone roots your phone -- your information is encrypted.

Its structured.
1. Enter the feeling(s) -- how do I feel?
2. Enter the context -- what is happening?

It focuses on feeling.
1. “All the knowledge I possess everyone else can acquire, but my heart is all my own.” --Johann Wolfgang van Goethe
2. "Few are those who see with their own eyes and feel with their own hearts." --Albert Einstein
3. "One is certain of nothing but the truth of ones own emotions." --E.M. Forster

It leverages existing habits.
1. The box for feelings is just like most tagging systems -- comma-separated words or phrases for feelings
2. The box for context is just like a text message or tweet -- 140 characters, use @mentions to reuse people youve entered before, etc.

It can help you do many things
1. Become more self-compassionate
2. Better understand what you want
3. Become more masculine
4. Prepare for hard conversations
5. Tell better stories
6. Enjoy the little moments
7. Become a better actor
8. Make unpopular decisions
9. Recognize and pursue your dreams
...and many more...

Summary of core design principles:
1. Respect human privacy and intimacy.
2. Leverage existing habits.
3. Allow people to identify their own patterns.
4. Make it super convenient, simple, and fun.
5. Be rooted in cutting-edge and ancient wisdom

The interface is simple:
1. Unlock.
2. Feel.
3. See.

It has guidance within the app.
1. Help menus -- who, what, when, why, how, how much, by whom
2. Overlay guides -- show you features and guide you through the process